The SEO Demographics

The purpose of search engine optimization is to gain more traffic going into your website in order to get high conversion rate. Conversion rate is the number of visitors who actually will acquire your websites’ services or product. This means that your main target is not really the search engines in your SEO campaign rather the actual internet users. The search engine is just a part of your marketing strategy to make your website visible to the general public or internet users. This therefore means that not all of your SEO efforts should be geared towards the search engines rather it should be a two way SEO campaign which targets both the search engine and the internet users. The latter is one of the commonly overlooked targets of Philippines SEO companies and Baguio SEO consultants, but how do we make or target these internet users? Having known the fact that not all internet users have the same likes or dislikes. This means therefore that your SEO campaign that is geared towards the people who are your potential clients should entail a personal human touch. This means that you have to understand the general characteristics of your target audience before you can start a Philippines SEO campaign that is geared to human internet users. Research is a vital part in any marketing strategy, may it be TV, radio or internet advertising or marketing campaign. This gives you a better view on how to approach your general target demographics. You have to therefore, identify your target age group or demographics in general before you create your SEO campaign plan. In addition looking at and focusing on the different characteristics of internet users in your target age group will give you a clearer view on how to create your marketing strategy, if your age group are techies’ then incorporating techie designs in your website and in your advertisements will definitely attract these age group more and they may stay in your website a little longer in exploring the contents of your website, giving you the opportunity to then convince them to avail of your products or services through your contents. Understanding your target audience or potential clients is imperative in any marketing strategies so you have to take the extra mile and understand them.